01UME

PlumLiqueur

Lead image from Plum Liqueur for UMEPROJECT INDEX · 2022
02

Ethan led the creative direction, prop styling, and set design for UME, creating a sculptural cocktail world around the plum liqueur. Layered paper forms, hard-edged shadows, saturated blue and violet light, a jewel-like garnish, and carefully controlled reflections give the bottle and cocktail a surreal, nocturnal presence.

Client
UME
Year
2022
Role
Creative Direction, Prop Styling, Set Design
Format
Commercial Campaign
Plum Liqueur — Creative Direction, Prop Styling, Set Design project image 1
Plum Liqueur — Creative Direction, Prop Styling, Set Design project image 2
Plum Liqueur — Creative Direction, Prop Styling, Set Design project image 3
The Index

People & Credits

Creative Direction, Prop Styling, Set Design
Ethan Lunkenheimer
Photography
Noah Fecks
Photo Assistant
Justin Belmondo
Production Management
Lizzie Rosin
Agency
B&A
Skip to main content