01Ten To One

Caribbean WhiteRum

Lead image from Caribbean White Rum for Ten To OnePROJECT INDEX · 2021
02

Ethan led the art direction and prop styling for Ten To One, building a lush tropical bar environment around the brand’s Caribbean White Rum. Reflective metal surfaces, abundant cut fruit, palms and lilies, warm wood, gold bar tools, and precise cocktail glassware create a vivid world that balances product clarity with celebratory energy.

Client
Ten To One
Year
2021
Role
Art Direction, Prop Stylist
Format
Commercial Campaign
Caribbean White Rum — Art Direction, Prop Stylist project image 1
Caribbean White Rum — Art Direction, Prop Stylist project image 2
Caribbean White Rum — Art Direction, Prop Stylist project image 3
Caribbean White Rum — Art Direction, Prop Stylist project image 4
Caribbean White Rum — Art Direction, Prop Stylist project image 5
Caribbean White Rum — Art Direction, Prop Stylist project image 6
Caribbean White Rum — Art Direction, Prop Stylist project image 7
The Index

People & Credits

Art Direction, Prop Stylist
Ethan Lunkenheimer
Photography
Noah Fecks
Talent
Matthew Lawrence
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