01St-Germain

St-Germain ×Anna Sui

Anna Sui holding a St-Germain cocktail in the jewel-toned lounge setPROJECT INDEX · 2021
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St-Germain’s 2021 holiday campaign with Anna Sui centered on a limited-edition floral bottle tote, first introduced during Anna Sui’s NYFW SS22 show. Sculptural dried flowers, vintage furniture, jewel-toned glassware, and patterned objects translated Sui’s exuberant aesthetic across portrait, product, and cocktail imagery.

Client
St-Germain
Year
2021
Role
Set Design and Prop Styling
Format
Commercial Campaign
St-Germain floral bottle tote arranged with sculptural dried flowers and vintage frames
Anna Sui holding a St-Germain cocktail beside the floral bottle tote
St-Germain cocktail and floral bottle tote in Anna Sui’s patterned lounge setting
Anna Sui revealing the limited-edition St-Germain floral bottle tote
Anna Sui seated with a St-Germain cocktail in the holiday campaign lounge set
St-Germain cocktail and floral bottle tote styled with Anna Sui fashion details
Lead image from St-Germain × Anna Sui for St-Germain
Anna Sui portrait with St-Germain cocktails and floral bottle tote
Anna Sui beside a St-Germain punch bowl, cocktails, and floral bottle tote
Close detail of Anna Sui holding the St-Germain bottle in its floral tote
Anna Sui portrait beside a St-Germain holiday cocktail display
St-Germain punch bowl, cocktails, and Anna Sui floral fashion detail
Anna Sui garnishing St-Germain cocktails beside the holiday punch bowl
Anna Sui holding the St-Germain bottle in its limited-edition floral tote
The Index

People & Credits

Set Design and Prop Styling
Ethan Lunkenheimer
Photography
Shannon Sturgis
Producer
Sarah Steinbach
Agency
Nike Communications
St-Germain Brand Ambassador
Earlecia Richelle
Featured Collaborator
Anna Sui
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