Ode toSoul

Ode to Soul introduced the first wine from Robert Mondavi Winery’s collaboration with VII(N) The Seventh Estate, founded by Carmelo Anthony and Asani Swann Benjamin. The campaign paired the 2021 To Kalon red blend with deep navy interiors, warm wood, brass accents, and sculptural shadow studies, creating a visual world that connected Napa Valley winemaking heritage with the partnership’s contemporary perspective.