01Pepsi Creative Studio

Pepsi xOff Season

Pepsi x Off Season campaign: miniature NFL puffer can jackets arranged around a vintage Pepsi coolerPROJECT INDEX · 2026
Red San Francisco 49ers miniature puffer can jacket for Pepsi x Off Season
Orange Cincinnati Bengals miniature puffer can jacket for Pepsi x Off Season
Blue Buffalo Bills miniature puffer can jacket for Pepsi x Off Season
02

Set design and prop styling for Pepsi x Off Season’s NFL puffer can jacket campaign. A vintage Pepsi cooler and gameday props create a vintage inspired tailgate setting for the miniature jackets.

Client
Pepsi Creative Studio
Year
2026
Role
Set Designer & Prop Stylist
Format
Campaign Photography
The Index

People & Credits

Set Designer & Prop Stylist
Ethan Lunkenheimer
Photographer / Director
Noah Fecks
Client / Agency
Pepsi Creative Studio
Agency Producer
Harry Baruch
Prop & Set Assistant
Luke Walter
Food Stylist
Susan Ottaviano
Food Styling Assistant
Liadan Leonard
Digital Technician
Bryson Rand
Line Producer
Diego Gómez
Behind the Scenes

BTS

Behind the scenes: the vintage Pepsi cooler before its campaign styling
Behind the scenes: Pepsi x Off Season truck tailgate studio set
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