01Oscar Mayer

Oscar MayerBrand Refresh

Oscar Mayer Brand Refresh — Production Designer, Set Designer, Prop Stylist lead imagePROJECT INDEX · 2021
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Oscar Mayer’s 2021 brand refresh translated more than a century of nostalgia into a vivid new visual language. Saturated color, graphic compositions, expressive portraiture, and sculptural food moments unified hot dogs, bacon, and deli meats within the Never Square identity developed by BrandOpus as part of the wider Keep It Oscar platform.

Client
Oscar Mayer
Year
2021
Role
Production Designer, Set Designer, Prop Stylist
Format
Commercial Campaign
Graphic hot dog pattern for the Oscar Mayer brand refresh
Oscar Mayer lifestyle table scene
Portrait with an Oscar Mayer hot dog
Child holding an Oscar Mayer hot dog
Hand holding an Oscar Mayer hot dog product
Hand holding an Oscar Mayer sandwich product
Stacked Oscar Mayer sandwich
Oscar Mayer burger product composition
Three Oscar Mayer hot dogs
Portrait with an Oscar Mayer sandwich
Oscar Mayer bacon styling detail
Oscar Mayer burger preparation scene
The Index

People & Credits

Client
Oscar Mayer
Brand Identity and Agency
BrandOpus
Photography
Noah Fecks
Production Design
Ethan Lunkenheimer
Food Styling
Jean Conlon
Food Styling
Maggie Ruggiero
Food Styling
Susie Theodorou
Illustration
Robin Davey
Creative Director
Matthew Egan
Chief Creative Officer
Paul Taylor
Producer
Seona Bell
Senior Motion Lead
Jack Rogers
Designer
Sarah O’Connor
Retouching
Myles Dewbrey
Behind the Scenes

BTS

Oscar Mayer studio behind the scenes
Oscar Mayer studio setup behind the scenes
Oscar Mayer production behind the scenes
Oscar Mayer picnic prop development
Oscar Mayer cookout prop development
Oscar Mayer dishware prop development
Oscar Mayer grilling prop development
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