01Mill

Make Food,Not Waste

Lead image from Make Food, Not Waste for MillPROJECT INDEX · 2024
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Make Food, Not Waste is Mill’s 2024 New York City campaign celebrating the pleasure of cooking, gathering, and making a beautiful mess. Created for the brand’s first outdoor advertising campaign, the saturated table scenes move from pasta making and pizza night to a farm to table meal and a five hour dinner party. Together, they connect the rituals of hosting with Mill’s mission to keep food scraps out of landfills.

Client
Mill
Year
2024
Role
Production Designer
Format
National Advertising Campaign
Overhead pasta making scene with fresh tagliatelle, tomatoes, herbs, and a pasta machine on glossy blue tile
Overhead pizza night table with pizza, salad, drinks, and hands gathering against a saturated red background
Overhead farm to table dinner with vegetables, bread, pasta, tea, flowers, and two diners at a wooden table
The Index

People & Credits

Client and Creative Team
Mill
Creative Director
Chris Brown
Art Director
Angie McDonald
Creative Producer
Dante Taylor
Photographer and Director
Noah Fecks
Production Design
Ethan Lunkenheimer
Production Design Assistant
Annalisa Hardin
Wardrobe and Casting
Lizzie Rosin
Food Styling
Susan Ottaviano
Food Styling Assistant
Shannon Dowling
Food Styling Assistant
Ben Weiner
Digital Technician
Luke Walter
Runner
Diego Gomez
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