01Kernel

OpeningCampaign

Woman in a green suit holding a Kernel burgerPROJECT INDEX · 2024
02

Kernel’s 2024 brand campaign presented the New York restaurant’s plant forward menu through saturated portraits and graphic food still lifes. Burgers, crispy potatoes, beets, grains, and herbs became bold visual elements, pairing the company’s streamlined approach to fast casual dining with an energetic image system created for press, digital, and social use.

Client
Kernel
Year
2024
Role
Culinary and Production Designer
Format
Commercial Brand Campaign
Kernel beet and grain bowl surrounded by fresh beets, herbs, seeds, and greens
Talent in a bright blue sweatshirt eating crispy potatoes from a red bowl
Woman in green holding a Kernel burger in a vertical close-up
Talent in a vivid blue suit holding a Kernel burger and patterned necktie
Graphic food still life with beets, greens, grains, garlic, and sweet potatoes
Talent in a green tracksuit bringing a Kernel burger toward his mouth
Woman in a green suit holding a Kernel burger in a wide campaign portrait
The Index

People & Credits

Client
Kernel
Photography and Direction
Noah Fecks
Culinary and Production Design
Ethan Lunkenheimer
Culinary Assistant
Luke Walter
Wardrobe Design and Casting
Lizzie Rosin
Grooming
Knox Sloop
Wardrobe Assistant
Benjamin Strange
Talent
Rob Andres
Talent
Eric Lin
Talent
Tavon Hanner
Talent
Yuri Mori
Talent
Kati Parsons
Kernel Team
Steve Ells, Tom Cortese, Andrew Black, and Neil Stetz
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